Case Studies
Creating a platform that allowed a controversial company to explain their importance, changing perception
Acacia Technologies Group (NASDAQ: ACTG) licenses its DMT and V-Chip technologies to media and electronics companies. Acacia acquires and licenses technology patents to other companies. The DMT technology covers the transmission and receipt of digital audio and digital video content, commonly known as audio-on-demand, video-on-demand and audio/video streaming, which is supported by five U.S. and thirty-one foreign patents.
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How a strategic, well-executed PR Campaign – and the resulting media exposure it generated – contributed to the company’s success.
In March 2001, Access360, then a privately owned provider of software that enables organizations to deploy and manage user access rights, hired INK to achieve specific PR goals. These included securing media coverage in IT trade and vertical publications, as well as mainstream broadcast and business press, both in the US and the UK. Placement needed to position Access360 as a pioneer and a leader in the field of provisioning software.
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INK secures media coverage that drives revenue and positions Avamar as a contender in back-up solutions.
INK inc received the Bulldog Reporter Award for Excellence in Media Relations and Publicity for the Technology Business category for our efforts. During this time period, Avamar’s revenue and customer base increased 300%, and shortly thereafter, Avamar was acquired by EMC Corporation. Read more...
INK landed coverage in 101 newspapers with a circulation total of over 20 million nationally to drive Candlewoods 'Grandparents Stay Free' program.
Candlewood Suites is a chain of “extended stay” hotels that caters to mid-market and upscale business, as well as personal travelers seeking multiple night stays. Each suite is equipped with a refrigerator, stove, and other kitchen items. Read more...
INK helped lead a regional company to become a nationwide company by implementing a strategic two-step PR campaign
CARSTAR is North America's largest collision repair network with over 300 stores in the United States and Canada.
Headquartered in Overland Park, Kansas, our objective was to transition a super regional company into a dominant national corporation. Read more...
How David went up against Goliath and was instrumental in introducing and passing legislation in the movie industry in redefining trademark and copyright infringement.
ClearPlay creates technology that filters sex, graphic violence, and pornography from DVD's. However, on the eve of signing major retail and manufacturing agreements to launch a ClearPlay-enabled DVD player for the consumer market, the company was lumped in with film-censoring video store chains such as Clean Flicks and other film-editing technology companies. Read more...
How INK brings opportunites to a client with no set agenda
Entertainment Properties Trust(EPR) is a Real Estate Investment Trust that develops, owns, leases, and finances properties—primarily megaplex movie theaters and other out of home entertainment venues.
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INK donates its time and expertise to raise awareness for wounded vets and a viral campaign is the result.
Freedom Is Not Free, a non-profit organization, raises money for wounded vets through events, selling merchandise such as wristbands and shirts, as well as donations. Read more...
Positioning a hometown mortgage company owner as an expert guest that could speak nationally on monthly economic indicators in the housing industry.
When James B Nutter & Company hired INK inc. in May 2002, they were well known and respected in the mortgage industry and the local Kansas City community, but had received little attention on a national level. Read more...
How a leading provider of online channel marketing technology becomes a frequent contributor in main stream media
Within a six month period, INK set up nation-wide news stories for Mercent. By doing this, INK met the Mercent's goals of becoming known as an expert in the e-commerce industry.
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Neumont University is a winner on CNN and more
Neumont University is a for-profit private college based in Salt Lake City, Utah. Neumont’s sole focus is on computer science. All of its students are working toward either a bachelors or masters degree in computer science. Read more...
Eco-Preneurs develop a business out of natures leftovers.
The Leakey Collection, makers of contemporary jewelry and home décor products, handmade by the Maasai women and men of Kenya out of environmentally sustainable materials.
INK has secured coverage in over 100 media outlets in 2009 including: USA Today, CNN, Entrepreneur, Style, Splash, SF Examiner, iVillage.com and SheFinds.com. Read more...
Positioning WhiteFence as a one-stop solution for shopping utility services
WhiteFenceis a free web site that lets consumers compare prices and sign up for essential home services like electricity, natural gas, phone, internet, and television. Read more...
How "DitchMail" got raving reviews
YouMail publicly launched in 2007 to offer free cell phone voice mail service features and fun your old voicemail was missing. INK executed a campaign called the voice mail service with attitude. Read more...